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OHDEER IS GOING ALL RETRO AND NOSTALGIC TODAY – FOR WE ARE TALKIING ABOUT DRIVE-IN MOVIE THEATERS … AND THE MOSQUITO COIL

(image credit:  REDBUBBLE)

(image credit: REDBUBBLE)

 

ohDEER is the leader in all natural deer, mosquito, and tick control.

Founded in 2007, ohDEER maintains a corporate business based in Wayland, MA, and also licenses a recently launched franchise system that is growing fast.

Out of our corporate office we provide service to communities in Boston metropolitan west, and in Boston proper.

Our six franchises each hold exclusive territories for service and coverage. Those territories are Cape Cod; Martha’s Vineyard; Nantucket; Southeastern Massachusetts; Eastern Long Island, NY; and Central New Jersey.

We continually research and test, and experiment, and strive, to develop more effective all natural deer, mosquito, and tick control solutions and applications. We are very good at what we do – and we seek to be better.

We can get rather geeky and nerdy in terms of studying deer and mosquitoes and ticks, and reading up on the best ways to keep them away from you and your property. And we are actually deer, mosquito, and tick control historians. Really.

Advertisement, for Pic brand of mosquito coil, on screen at drive-in movie theater (image credit: Monster Dad)

Advertisement, for Pic brand of mosquito coil, on screen at drive-in movie theater (image credit: Monster Dad)

For example, today we are going to go all retro – and go back many decades to … get ready … here we go … the mosquito coil and drive-in movies.

Now, we will get to the mosquito coil – but first a short look back at the drive-in movie theater biz and culture.

Yeah, you see, there was a time stretch in America, in the 1950s and ’60s, when drive-in movie theaters – with their night-time show schedules – were at their peak in popularity; they were a big deal – especially for romantic couples.

In the 1970s, oil prices and an oil shortage, and developments in home entertainment technology and systems, and the U.S. adoption of daylight savings time, which required the movies to start one hour later, contributed to a marked decline in drive-in attendance.

This trend continued into the 1980s – and, during this decade, when real estate property tax rates spiked, it wasn’t making much sense for owners of drive-in movie properties that covered several acres to keep the movie business going.

But, again, the drive-in movie industry had its day.

Now, when you parked your car in the spot at the drive-in – if indeed you had any interest in following the movie – you took one of those speakers attached to a wire and docked on a pole next to your vehicle, and pulled the speaker into your car; often the speaker had a little lip which allowed you to set the speaker on the top edge of your driver-side window.

If you set the speaker on your window, you left the window open.   On warm nights at the drive-in windows were left open, anyway … even if you had air conditioning – and by 1969, 54 percent of U.S. made cars had AC – because people weren’t inclined to burn all that fuel to keep the car cool, especially in that if you were running the car engine, for safety reasons, the windows had to be open.

Okay, with the windows open, and it being late spring or summer, it meant that movie goers were vulnerable to and the target of mosquitoes.  Of course, you could slather on the mosquito repellent – which could work, but, then, again, if you were out on a date, it would be kind of icky – that is, if you were having a successful date.

But the drive-in movie owners and operators had you covered. For when you paid your money at the entrance booth, you were handed a mosquito coil.

The mosquito coil you were given was comprised of a dried paste, often made from pyrethrum, a powdered plant substance used for centuries around the world as a mosquito repellent This paste, when lit stays lit, and burns slowly.

The coil had a non-flammable stem of about a couple inches in length that connected it to a non-flammable flat little receptacle – so the coil was raised from the flat receptacle.  What you did was place the receptacle on your dashboard, and light the coil, which would smolder, and do an all right – but not great – job of keeping the mosquitoes away.  It didn’t smell that great, either.

Mosquito coils are still used in the U.S. They are used far more widely in other parts of the world.

And drive-in theaters still exist and operate in America. They are a novelty experience, and have their following, and are a lot of fun.

But, again, there was a day when the drive-in movie theater was thee “in” thing, and the thing to do – and on summer nights the drive-in experience involved mosquito repellent – the mosquito coil.