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Kerri Martinek presents on social media and digital marketing strategies to ohDEER franchise owners

Kerri Martinek presents on social media and digital marketing strategies to ohDEER franchise owners

ohDeer, founded in 2007, is a leader in all natural deer, mosquito, and tick control.

Co-founders and co-owners of ohDEER are the husband-and-wife team of Kurt and Colleen Upham.

Our corporate offices are based in Wayland, MA.  Out of this location we service Central Massachusetts, Boston, and Boston Metropolitan West.

We launched our franchising business three years ago.  In the short-time since the launch, seven ohDEER franchises have been established.

One franchise each is dedicated to serving one of the following geographic areas: Boston Metropolitan North; Cape Cod; Martha’s Vineyard; Nantucket; Southeastern Massachusetts; Eastern Long Island, NY; and Central New Jersey.

Rhett Clark, owner of Gregson-Clark, discusses sprayer equipment

Rhett Clark, owner of Gregson-Clark, discusses sprayer equipment

Fundamental to the success of ohDEER and the value we provide our clients is that we are committed to constant improvement and finding ways to do things more effectively.

To that end, and in that pursuit, ohDEER held its first franchise meeting on Saturday, November 5, at the beautiful Hotel Indigo Boston-Newton Riverside in Newton, MA.

The theme of the meeting was “Get Charged Up For Success!”

“It is very important to Colleen and myself that we stay have strong and open lines of communications with our franchisees,” said Kurt Upham, “and that corporate and all of our franchisees are invested in each other’s success.

“The ‘Get Charged Up For Success’ meeting – which is the first of what will be annual, if not more frequent, franchise meetings, supports this goal and mission.”

The meeting had a full-day agenda that started with breakfast at 8.

“After breakfast, we began a series of industry education and corporate development presentations delivered by professionals from companies whose products we use,” said Colleen Upham.

George Williams, Technical Specialist/Entomologist at Univar, a global specialty chemical company, gave the first presentation; it focused on spray applications and best techniques, and lasted from 9 to 10.

From 10 to 11, Eric Picard, Regional Sales Representative for the insect control company Central Life Sciences, spoke on the history of organic pest control.

Next up was Rhett Clark, owner of the spray equipment manufacturer Gregson-Clark, who talked from 11 to noon on sprayer pump maintenance and troubleshooting.

Lunch was from noon to 12:45.

“Following lunch there were two business operations and development sessions,” said Colleen Upham.

Kerri Martinek, owner of marketing-communications group Small Pond Marketing, presented, from 12:45 to 2, on social media and digital marketing strategies.

Our final presenter on the day was one Jason Harris, a good friend of ohDEER.

Jason, who holds a bachelor’s degree in business administration from Georgetown University and an MBA from Babson College, is also vice president of the award-winning landscape design firm Gregory Lombardi Design and co-owner of Parterre Garden Services, a skilled garden care and property management company.

Jason shared and discussed business development strategies.

After the schedule of presentations was complete, all attendees and presenters sat for a delicious and enjoyable dinner at Tempo, a bistro in the nearby city of Watham.

“We are very happy how the meeting went,” said Kurt.  “Those delivering presentations did a great job – and the networking and sharing of information was valuable.

“We are already planning the next franchisee meeting.”