In the dynamic, saturated, and growing industry of pest control, a strong online presence is crucial for growth and customer engagement. As a fast-growing All-Natural Deer, Tick, Mosquito Control franchise, ohDEER recognized the need for an improved website that incorporated all franchisees. With 14 locations and counting along the Eastern Seaboard, we knew it was time to undertake a transformative website redesign. Our goal was to hire an agency that could build us a scalable, user-centric online platform that could seamlessly unify the ohDEER brand across all franchise locations.
We chose to work with Bright Pink Agency for our website redesign. They were amazing to work with, and have since been awarded for their incredible work on our website. This redesigned site was so impactful, that the new ohDEER website won Silver in the Muse Creative Awards under the Eco-Friendly/Green Websites category! Let’s delve into the key elements of this award-winning website and why a comprehensive digital presence is essential for pest control companies like ohDEER.
ohDEER’s mission is to help families enjoy more time outside safely with All-Natural Deer, Tick, Mosquito Control services that are safe for kids, pets, and the environment. This commitment to outdoor enjoyment and eco-friendliness was central to the website overhaul. Bright Pink Agency created a playful, modern design that mirrors ohDEER’s mission. The use of bright colors, gentle design elements, and engaging graphics helps visually communicate the brand’s dedication to providing pest-free outdoor spaces. By embodying these values visually, the site aligns with ohDEER’s core audience and differentiates it from traditional pest control companies.
As a growing franchise, ohDEER needed a digital platform that could expand and evolve alongside the business. The redesign implemented by Bright Pink Agency created a cohesive, templated website structure that each franchise location can adopt while retaining unique, localized elements. This structure allows for consistent branding across all locations, enabling customers to easily recognize ohDEER’s distinct identity, no matter which franchise they visit.
Franchisees also benefit from this templated approach as it simplifies the process of maintaining a robust online presence without losing local relevance. This centralized design, paired with local customization, allows each franchise to present its specific services while staying true to the broader brand. This strategy effectively supports future expansion, as new franchises can integrate into the brand ecosystem seamlessly.
An important component of the redesign was to create a seamless user experience, making it easier for customers to connect with their local ohDEER franchise and learn about the available services. The new ohDEER website features an enhanced location finder that allows users to quickly locate the nearest franchise, an essential tool for a multi-location business. Whether customers are seeking tick control services in Maryland or deer repellant solutions in Massachusetts, they can now find and connect with their nearest provider effortlessly.
The intuitive layout and improved navigation also encourage users to explore more of the site, leading to greater engagement. By reducing the number of steps required to access important information, such as contact details and service options, ohDEER ensures that customers can quickly find what they’re looking for, enhancing satisfaction and reducing bounce rates.
For pest control companies, search engine visibility is a key driver of online traffic and lead generation. To achieve this, Bright Pink Agency fully optimized the new ohDEER website for SEO, speed, and mobile performance. This involved performing comprehensive SEO audits and infusing content with relevant keywords to improve rankings and visibility on search engines. By optimizing page load times and mobile responsiveness, ohDEER has made sure that users have a smooth, consistent experience on any device, an increasingly important factor as mobile browsing becomes the primary way customers access the internet.
This SEO-centric approach doesn’t only help ohDEER capture more organic traffic, but also establishes the website as a reliable source of eco-friendly pest control solutions. Additionally, franchisees benefit from higher local search rankings, further strengthening their ability to attract customers in their specific service areas.
A central goal of the website redesign was to create a powerful tool for lead generation across all franchises. The new site features custom-built lead capture forms that make it easy for potential customers to request quotes or schedule services. These forms, prominently placed throughout the site, streamline the lead capture process and increase conversions.
Bright Pink Agency’s incorporation of SEO-optimized content also plays a crucial role in lead generation by driving traffic to the site. With higher visibility and more targeted content, ohDEER attracts customers actively searching for safe, all-natural pest control solutions. As a result, the website serves not only as an informational hub but also as a reliable generator of qualified leads, supporting each franchise’s sales efforts.
One of the biggest challenges in any website redesign is preserving existing search engine rankings and visibility. ohDEER had spent years building its online presence, and it was crucial not to lose this momentum during the migration process. Bright Pink Agency handled the migration of all franchise locations and service pages with care, ensuring that the transition did not disrupt the site’s SEO performance. By preserving ohDEER’s hard-earned search engine presence, the new website retains its strong online visibility while offering an enhanced user experience.
This approach is particularly beneficial for franchisees, as it protects their local search rankings and allows them to continue capturing leads from organic traffic immediately after the transition. For a fast-growing business like ohDEER, maintaining visibility during a redesign is essential for sustaining growth and customer acquisition.
The result of this comprehensive redesign is a scalable, user-friendly platform that not only highlights ohDEER’s all-natural offerings but also positions the brand for continued franchise growth. As ohDEER expands, the website’s templated design, localized SEO strategies, and lead generation capabilities provide a strong foundation for new franchises. With this award-winning website, ohDEER is now well-equipped to meet the demands of future expansion while delivering a seamless experience for customers across the Eastern Seaboard and beyond.
For pest control companies like us at ohDEER, a well-designed website is a vital tool for educating customers about services, establishing credibility, and building a brand that customers trust. By showcasing our eco-friendly pest control solutions in an engaging and accessible format, ohDEER’s website educates prospective clients on the benefits of all-natural methods and reinforces its commitment to safe, family-friendly service.
An optimized website also plays a significant role in local marketing efforts, as it allows pest control companies to reach and connect with customers searching for services nearby. With its enhanced location finder, SEO-driven content, and mobile-friendly design, ohDEER’s website exemplifies the value of a well-thought-out online presence in a highly competitive industry.
In conclusion, ohDEER’s award-winning website is a testament to the power of a thoughtfully designed digital presence in driving business growth. Thanks to the expertise of Bright Pink Agency, ohDEER now has a modern, eco-friendly platform that supports franchisees, engages customers, and strengthens the brand’s eco-conscious identity. As ohDEER continues to expand, this website will remain a crucial asset in helping more families enjoy the outdoors safely, sustainably, and pest-free.
To explore around the award-winning site yourself, check out more of our pages to see how ohDEER is setting the standard for eco-friendly pest control online!
Thanks for visiting,
Your friends at ohDEER
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